Amazon Web Services announced Thursday it is launching Quick Suite, an artificial intelligence platform for everyday business users, moving beyond core cloud infrastructure to compete directly against Microsoft’s Copilot, Google’s Gemini, and AI startups.
Quick Suite is a collection of agentic AI tools automating tasks by connecting with internal documents and databases, and third-party apps and services. Amazon says the tools can recap emails, send messages, update project tickets, automate content creation, and build customer strategies using a company’s own data securely and privately. Quick Suite integrates with third-party services like Salesforce for customer data, Zendesk for support tickets, and Slack for team collaboration.
Amazon’s advantage includes its ability to test new enterprise tools with its massive workforce before public release. The company said Quick Suite has already been deployed to tens of thousands of Amazon employees, reporting the tool has reduced complex data analysis tasks from months to minutes based on internal use.
Amazon faces challenges: Unlike rivals, Amazon does not own a native productivity suite like Microsoft 365 or Google Workspace. This means it must convince users to adopt its platform as an overlay on top of existing tools, a significant hurdle in a market where competitors can embed AI assistants directly into their existing software.
Earlier Thursday, Google announced a unified Gemini Enterprise AI agent subscription, consolidating its business-focused AI tools.
AWS marketing chief Julia White told Bloomberg that existing customers of Amazon Q Business AI software, which launched 18 months ago, will be encouraged to migrate to the new platform. White previously was a longtime Microsoft executive.
Amazon says Quick Suite will be available in two tiers: a Professional plan starting at $20 per user per month, and an Enterprise plan at $40 with advanced features.
Quick Suite includes several individual tools: Quick Sight, a business intelligence tool for data analysis and visualization putting AWS in direct competition with platforms like Tableau and Microsoft Power BI; Quick Research for generating cited reports from internal and external data; Quick Flows for simple, repetitive tasks; and Quick Automate for handling complex, enterprise-wide workflows.
AWS says it has rolled out the platform to hundreds of corporate beta customers, citing examples of significant cost savings and efficiency improvements.
The launch reflects intensifying competition in enterprise AI as major tech companies race to embed artificial intelligence throughout business operations, with Seattle-based Amazon and Microsoft competing particularly directly given their shared regional headquarters.
