Apple has announced a significant overhaul of App Store Connect, the platform developers use to publish, manage, and track their apps across Apple’s ecosystem, adding more than 100 new metrics covering monetisation, subscriptions, and in-app purchase performance.
The update gives developers access to detailed subscription reports that can be exported via an API, allowing them to analyse performance data offline or import it directly into their own systems. Developers will also gain deeper insight into user behaviour by tracking patterns around download dates, sources, offer start dates, and more. The new cohort analysis tools let developers compare how different groups of users engaged with an app over time, such as measuring the results of one regional expansion against another.
Apple is also introducing peer group benchmarks, enabling developers to see how their apps compare with competitors on metrics like download-to-paid conversion rates and proceeds per download. To protect privacy, Apple says it uses aggregated cohort data and differential privacy techniques to prevent individual users or developers from being identified. Developers can apply up to seven filters simultaneously when drilling into their selected metrics within the platform.
While third-party services such as Sensor Tower and RevenueCat already offer app performance data, Apple says the new App Store Connect metrics carry a distinct advantage as they are drawn directly from Apple’s own data rather than estimates. The company has also published a new App Store Analytics Guide within the platform’s Help section to support developers in building data-driven strategies.
The timing of the announcement is notable. As artificial intelligence agents capable of completing tasks on behalf of users become more capable, some in the tech industry have begun questioning the long-term relevance of the traditional app store model. Apple appears to be positioning itself ahead of that shift, with reports indicating the company plans to announce an AI-powered version of Siri at its developer conference in June that can complete tasks directly inside apps.
