Amazon’s annual Prime Day shopping event returns from 23 to 26 June, running exclusively for Prime members with millions of deals across electronics, groceries, fashion, back-to-school essentials, and more, with new offers dropping as frequently as every five minutes during select periods throughout the four-day event.
This year’s event introduces Today’s Big Deals, a rotating series of exclusive product drops launching three times daily at midnight, 8 a.m., and 1 p.m. PDT, each featuring five or more deals at discounts of 50% or more across categories including beauty, tech, kitchen, clothing, and outdoor gear. Brands featured include Sol de Janeiro, LG, Stanley, Ninja, Our Place, Levi’s, and Little Tikes. Deals are available only while supplies last.
Groceries and Essentials
Prime members can access significant savings on fresh groceries during the event, including $1 red cherries, $1 hot dogs and buns, four ears of corn for $1, and BBQ favourites for $3 and under. Members also get up to 45% off personal care products from L’Oréal and Dove, up to 40% off cleaning supplies from Seventh Generation and Dawn, and up to 30% off premium hair and skincare from Color Wow and ELEMIS.
Back to School
Students heading back to school or moving into university accommodation can find up to 50% off gaming and tech from Sony and Logitech G, up to 45% off school supplies from Sharpie, Paper Mate, and Avery, and Amazon Essentials kids’ basics starting at $5. College students can save up to 40% on dorm essentials including cookware, bedframes, desk chairs, and kitchen appliances. Prime for Young Adults offers membership at $7.49 per month or $69 per year, with 10% cash back stackable on top of Prime Day deals during the event.
Amazon Devices
Prime members can save up to 60% on Alexa-enabled devices including the Echo Dot Max, Echo Show 11, and Echo Show 8. Savings of up to 65% apply across Kindle, Ring, Fire TV, Blink, and eero devices.
Pre-Event Deals and Perks
Members do not have to wait until 23 June to start saving. Early deals are already live on Amazon Brands, Amazon Haul, and small business storefronts. Between 15 and 26 June, Prime members can redeem a $5 classic large pepperoni or cheese pizza at Little Caesars, valid up to five times on different days. Prime members also get early access to exclusive screenings of Sony Pictures’ Spider-Man: Brand New Day on 29 July, two days ahead of its wide US release.
Sweepstakes
Amazon is running two sweepstakes alongside the event. Customers who spend $15 or more on a qualifying grocery order can enter to win free groceries for a year across 100 winners. Members who set up a deal alert with Alexa can enter for a chance to win a $1,000 Amazon gift card, with 100 winners selected by Prime Day.
“Prime Day is the biggest shopping event of the year exclusively for members,” said Jamil Ghani, vice president of Amazon Prime. “This year, we’ve made it even easier for members to find what they’re looking for.”
Prime membership costs $14.99 per month or $139 per year, with a free 30-day trial available for eligible new members at amazon.com/prime.
