Seattle is about to make FIFA World Cup history. On 1 July, Lumen Field will host the city’s first Round of 32 knockout match, marking a new chapter in what has already been a remarkable summer for the Pacific Northwest’s relationship with the world’s most watched sporting event.
Unlike the group stage matches that brought guaranteed action regardless of result, the knockout round operates on a single-elimination basis. Lose, and four years of preparation ends on the spot. The stakes are categorically different, and the market has responded accordingly.
